Marketing

Draft Marketing plan for Openindiana (Oi Unix) 2012-2013

Mission

• To make Oi as the Open Source UNIX system of choice for the Enterprise Server, Desktop, Mobile, and Cloud enablement.

Promotion

Brand associations

• Open source stable enterprise software
• Established Proof of concept with community support
• Enterprise Innovation without restriction

Brand Values

• Innovation without restriction
• Enterprise Quality
• Efficiency and security
• Community support No licensing restrictions
• Celestial associations

Product attributes

• File system
• Fault finding and Self healing
• Security
• Scalability Stable platform for enterprise
• Virtualisation

Price

Free Open source license restrictions

Place

• Internet
• Integrators
• Resellers
• Twitter face book other new media
• Online wiki and forums

Markets

• North America
• Europe
• Asia
• Emerging markets in the bric nations

Product

• Enterprise Server
• Enterprise Desktop
• USB Cloud Server
• USB Cloud Desktop

Promotional mix

• Initially Aimed at Small to Medium Enterprises, development and end user communities.
• To acquire, manage Partners and Alliances.
• Integration of and development through Illuminos
• To maintain relationship with oracle to integrate products
• Freeware developers Adobe systems
• Open source developers examples Mozilla, Gnome Foundation
• Community contributors

Associations and collaboration opportunities

• Aims to build relationships with organisations or groups sharing common goals example  Open Data Centre Alliance
• The Apache Software Foundation (ASF)
• To integrate Financial open source software such as marketcentra
• To encourage Databases  examples Mysql oracle products
• To develop for use with Storage and cloud technology
• Intel® AMT (Active Management Technology) is a remote control technology

Regulation

• Aims to build relationships with regulatory organisations or groups.

Aims

• Initially supported as a community release with the aim of helping integrators and resellers to provide country specific support communities.
• Build a online support knowledge base and documentation
• Build multi domestic country development communities through universities, interest groups, and end users.
• Build and maintain a branded accessible website or portal with sponsors.
• Encourage a philosophy to build, develope, and simplify to promote innovation, user responsiveness, quality and efficiency.
• To assemble groups of expertise in support, development, graphics, marketing, and business enterprise.
• To provide a mechanism to managed donations, sponsorship, and grants.
• To encourage a large enough development community to provide develop progress at or faster than industry standard.
• To encourage compatibility with major mobile and industry standard operating systems.
• Easey access to contribute additional development of a Code exchange and proprietary ips
• Build and develop USB cloud distro version
• Develop touch screen drivers.
• Integrate more software disk tools and monitors.
• Build a Business, Marketing, and Development expertise.