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Draft Marketing plan for Openindiana (Oi Unix) 2012-2013


  • To make Oi as the Open Source UNIX system of choice for the Enterprise Server, Desktop, Mobile, and Cloud enablement.


Brand associations

  • Open source stable enterprise software
  • Established Proof of concept with community support
  • Enterprise Innovation without restriction


Brand Values

  • Innovation without restriction
  • Enterprise Quality
  • Efficiency and security
  • Community support No licensing restrictions
  • Celestial associations


Product attributes

  • File system
  • Fault finding and Self healing
  • Security
  • Scalability Stable platform for enterprise
  • Virtualisation


Free Open source license restrictions


  • Internet
  • Integrators
  • Resellers
  • Twitter face book other new media
  • Online wiki and forums


  • North America
  • Europe
  • Asia
  • Emerging markets in the bric nations


  • Enterprise Server
  • Enterprise Desktop
  • USB Cloud Server
  • USB Cloud Desktop

Promotional mix

  • Initially Aimed at Small to Medium Enterprises, development and end user communities.
  • To acquire, manage Partners and Alliances.
  • Integration of and development through Illuminos
  • To maintain relationship with oracle to integrate products
  • Freeware developers Adobe systems
  • Open source developers examples Mozilla, Gnome Foundation
  • Community contributors


Associations and collaboration opportunities

  • Aims to build relationships with organisations or groups sharing common goals example  Open Data Centre Alliance
  • The Apache Software Foundation (ASF)
  • To integrate Financial open source software such as marketcentra
  • To encourage Databases  examples Mysql oracle products
  • To develop for use with Storage and cloud technology
  • Intel® AMT (Active Management Technology) is a remote control technology


  • Aims to build relationships with regulatory organisations or groups.


  • Initially supported as a community release with the aim of helping integrators and resellers to provide country specific support communities.
  • Build a online support knowledge base and documentation
  • Build multi domestic country development communities through universities, interest groups, and end users.
  • Build and maintain a branded accessible website or portal with sponsors.
  • Encourage a philosophy to build, develope, and simplify to promote innovation, user responsiveness, quality and efficiency.
  • To assemble groups of expertise in support, development, graphics, marketing, and business enterprise.
  • To provide a mechanism to managed donations, sponsorship, and grants.
  • To encourage a large enough development community to provide develop progress at or faster than industry standard.
  • To encourage compatibility with major mobile and industry standard operating systems.
  • Easey access to contribute additional development of a Code exchange and proprietary ips
  • Build and develop USB cloud distro version
  • Develop touch screen drivers.
  • Integrate more software disk tools and monitors.
  • Build a Business, Marketing, and Development expertise.





1 Comment

  1. Marketing Desktop and Server wallpaper ideas posted here, feedback please?


    also at